
Game Day, Your Way: Show Us How You Make Game Day Xtra
Show us what Game Day looks like your way. Join the XTRA Game Day creator challenge, share your Reel on Instagram and compete for seven prizes—including a $1,000 Game Day Experience Fund and XTRA ...

How to Capture Everyday Life Hands-Free and Still Be Present
We often face a modern dilemma: do we fully experience a beautiful moment, or do we step back to record it? Learn how the 54g XTRA ATTO wearable camera lets you do both, capturing life's tactile, ...

XTRA at NAB 2026: Building Cameras for the Next Creator Generation
Four days in Las Vegas. A full lineup on the table. And a lot of honest conversations about what creators actually want from a camera.

Neon Carnival 2026: How Young Creators Capture Travel & Real Life
Neon Carnival showed us that people want cameras that fit naturally into real life — lightweight, stylish, easy to use, and ready for instant sharing. For 2026, camera culture is becoming less abou...

XTRA MUSE 2 and MUSE 2 PRO: Next-Gen Gimbal Cameras Coming to the U.S.
After gaining strong momentum among U.S. creators, XTRA is preparing the next chapter of its pocket vlogging camera lineup with XTRA MUSE 2 and XTRA MUSE 2 PRO. Built on a product line that has alr...

XTRA at Neon Carnival: From Festival Nights to Everyday Storytelling
XTRA showed up to Neon Carnival's 15th anniversary with one question: where does a camera fit when life is actually happening? Six hours in the desert gave us a clearer answer than any focus group ...
