Every game has a moment.
Sometimes it happens in the stadium. Sometimes it is a backyard catch, a pre-game workout, a watch party with friends, a family tradition, or the celebration after the final whistle.
That is the idea behind GAME DAY, YOUR WAY.
From Sep. 17 to Oct. 18, 2026, XTRA is inviting creators and fans to show us what Game Day looks like from their point of view.
You do not need a professional sports setup or a perfect highlight reel.
We want to see your game, your people, and your way of making the moment memorable.
What Can You Create?
Game Day can mean much more than the game itself.
Your Reel could capture:
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Tailgates and watch parties
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Backyard games
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Training and workouts
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Game Day outfits
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Family traditions
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Pre-game preparation
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Food and celebrations
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Post-win reactions
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Your own creative take on Game Day
The goal is simple:Your Game. Your Way. Make it Xtra.
How to Enter
Joining the XTRA Game Day creator challenge takes three steps.
1. Follow
Follow @xtratech_official on Instagram.
2. Share Your Game Day Reel
Post your own Game Day Reel and:
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Tag @xtratech_official
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Use #Xtra #XtraGame #XtraAward
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Include “XtraGame” clearly in the video
Make the content your own. We are looking for personal Game Day moments rather than broadcast footage or official game highlights.
3.Wish & Tag
In the comments, tell us which XTRA camera you would love to use for your next Game Day:
MUSE 2 Pro, MUSE, ATTO, EDGE, or 360
Then tag two friends.
7 Winners. 7 XTRA Prizes.
This challenge includes seven winners across three prize levels.
Grand Prize — 1 Winner
🏆 US$1,000 Game Day Experience Fund
Use it to help make your next Game Day experience even more memorable.
Second Prize — 2 Winners
🥈 MUSE 2 Pro × 2
One MUSE 2 Pro for each winner.
Third Prize — 4 Winners
🥉 MUSE · ATTO · EDGE · 360
Four winners will each receive one XTRA camera.
That means seven creators will leave the challenge with something to bring into their next adventure.
Game Day Store Bonus
You do not need to win the challenge to join the Game Day energy.
During the campaign, everyone can use:
Code: XtraGame
for 5% OFF at the XTRA Store.
What Makes a Great Game Day Entry?
The strongest Game Day videos do not need to look like professional sports commercials.
What matters more is that the moment feels real.
Show us:
Where you are.
Who you are with.
What Game Day means to you.
Maybe your Game Day begins with a morning workout.
Maybe it is your family's weekly watch party.
Maybe the most memorable part happens after the game.
The perspective is yours.
And if you already shoot with an action camera, wearable camera, phone, or other creator setup, think about the angles that make viewers feel like they are part of the moment—not simply watching from across the room.
A Few Things to Remember
Create and submit your own original footage.
Do not include copyrighted broadcast footage, official game highlights, or footage shown on television or streaming screens unless you have the necessary rights or permissions.
The challenge is not sponsored, endorsed, or administered by any professional sports league, team, tournament, or venue.
For full participation requirements, eligibility, judging information, and campaign terms, please refer to the official campaign materials.
Ready to Make Your Game Day Xtra?
Game Day does not look the same for everyone.
That is exactly the point.
Whether your moment happens during training, around a backyard game, inside a watch party, or in the celebration afterward, we want to see how you do Game Day.
7 winners. 7 XTRA prizes.
Entries are open through Oct. 18, 2026, with winners announced on Oct. 20.
Your Game. Your Way.Make it Xtra.
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